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Heineken taps into FOMO to promote responsible drinking
Convincing consumers to drink responsibly is no small task. Local authorities often create public service initiatives that confront drinkers with the potentially brutal consequences of over-indulging....
View ArticleKit Kat crafts tongue-in-cheek reprieve from social media commitments
JWT Singapore and Kit Kat recently launched a desktop widget dedicated to helping young adults manage their rising social media obligations. The Social Break app was created in response to findings...
View ArticleCoca-Cola fights FOMO with ‘Social Robots’
This year marked the 10th anniversary of Coca-Cola’s Summer Love Festival: three days of parties, games, spas and music for Israeli teens—all with unlimited access to Coca-Cola. Of course, not every...
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